Project Description

book cover ZilchSubtitle: The Power of Zero in Business

By: Nancy Lublin

Notes:

  • Money does not motivate people to work hard. Everything else does.
  • Create a big idea: People want to join something big and important.
  • Involve everyone in the decision making process:
    • Make everyone in your company pursue your corporate purpose.
  • Make your work environment communicate your mission.
  • Dole out titles liberally. Ppl are defined by titles. They feel better with one.
  • Give attainable goals.
  • Give mellinialns responsibility early.
    • They need clea
  • Hand written notes are big motivators.
  • Review people, not just the job.
  • Only, faster, better, cheaper. As long as you can commit yourself to one of these words, then you have a niche.
  • Describe you customer as thoroughly as possible. Plow are they, what do they doing on the weekend, why, with whom.
  • How do you get non employees to promote your brand:
    • Figure out how every person could help extend your brand.
    • Show them that you care about them. Express kindness.
  • Best marketing is word of mouth.
    • Evangelist are people who love your brand so much, that they feel they have to tell the word.
  • Perfect pitch: three questions when getting to know a target:
    • Why does this person care what we are doing?
    • How can we best meet his specific requirements.
    • What does he need from us?
  • Don’t use friendship as a foundation for sustainable business model.
  • Add a deadline to an ask and make it specific the target.
    • It helps to make it More professional.
  • Without specific, donors have trouble figuring out what you will do with the money.
  • Don’t settle for the first answer:
    • Ask repeatedly and maybe every eight weeks.
  • The best thank you is a phone call.
  • People like to be part of a big movement.
  • Must make you goal important and specific.
  • Be specific with charity causes, since it’s my brand, have fun with it.
    • Every razor saver you buy, we’ll donate one razor to a high school boy trying to grow an awe flu looking mustache. “Save that ish.”
    • For the ladies, we’ll stop young girls from shaving too quickly. Bc it sucks.
  • People like free things when you buy something.
  • You need to have a diverse board in demographics, age, and other.
  • Put your target market on your board.
  • Have board members use and buy the company’s products and services.
  • Passion always trumps expertise.
    • Expertise and experience is overrated.  Anyone can learn about a business in about a week.
    • Make passion the main criteria for promotion.
  • Leaders need to rotate, so they can allow others to have the ability and desire to get to the top.
  • Broadcast loudly and clearly why someone was promoted, so that others can see why it happens.
  • She likes standing meetings to limit meet times and keep people sharp.
    • She does this for 20 or more people meetings.
  • Produce a company story. It’s helps remind people about their brand and hooks customers.
    • Make sure it’s online.
    • Capture the company’s purpose .
    • Good stories are how an organization overcame a crisis.
    • Best stories tell one of the key questions listed above. Faster, better. Etc.
  • Do multi year budgets, because it keeps you focused on other years.
  • Assemble small teams, put those teams close to each other.
  • Stretch your team by slashing the budget by half.
  • Don’t tie compensation to innovation, you want team efforts.
  • Outlaw the words no or butt.