Project Description

Logo-WikiWealthApp

The WikiWealth App is an extension of the WikiWealth quantitative engine into the area of mobile applications. This streamlined version of WikiWealth shows some of the most complicated financial analysis with an easy-to-understand graphical interface. Users are shocked by the exclusion of numbers, which greatly raises the anxiety of our target audience: new investors. Our focus is to bring simplicity and usability to the financial world. The FinTech revolution is now.

Next Steps:

  • Analyze the data to determine the best direction for continued app development
  • Launch a premium service that gives users the ability to request stocks for a fee

Old Steps:

Ongoing marketing efforts: Continue to build audience on different platforms:

  • Save: David: LinkedIn (repost blog articles I write for other people)
  • Save: David: Facebook (post about stock of the day issues; don’t push download link; add questions to engage)
    • Save: Do a comparison that brokers are saying this and we say the opposite
    • Save: Tease with updates of our new app that’s coming out
  • Save: David: Contact related apps for partnership opportunities
    • Save: Talk to Motif (and other apps) about doing a valuation of their portfolios
  • Save: David: Experiment adwords and other advertising platforms to. Budget for each?
  • Save: David: Register for techcruch startup pitch
  • Save: David: Keep investors and advisors involved with status updates on our work and what’s next
  • Save: Varun: Pitch competitions: http://techcrunch.com/events/meetup-pitch-off-atlanta-2015
  • Save: Varun: Reddit and other investing forums like yahoo?
    • Save: Only boards that allow pictures. Don’t link anything or we’ll be banned.
    • Save: Start with super niche boards to test the concept, where volume is lower, and where the stocks aren’t covered by research
  • Kuki: Update website with request list feature and opt-in email from mail chimp
    • Add testimonials: look on review section
    • Add “as featured on these sites” section if Acorn is doing it
    • Save: Add beta email signup / opt-in ability (use Mail Chimp) Good for andriod users
    • Add press kit to the page
    • Put a direct download link on the top bar
    • Put download link / icon on wikiwealth.com
    • Save: Make the website load faster by decreasing the size of all pictures as much as possible
  • Save: Kuki: Twitter optimization and twitter promotions
  • Save: Bill: Market research for next version of the app
    • Save: Research customer pain points and how customers currently get their research done.
  • Save: Team: Write content for blogs. Build relationships for the next launch

Plan for Next Launch:

  • Save: Hire a designer to finish splash page, dial page, alerts page
  • Save: Conduct customers surveys on Mechanical Turk (ten mins for $1) on designs to pick the best:
    • Save: Conduct survey on final designs (screens, icons, etc.), current investing resources, necessary data
  • Save: Get quote and start development of the new app
  • Hire a professional PR person for 6 months to get things moving in the right direction
    • Ramp up a Kickstarter marketing campaign for the development of WikiWealth’s newest app
  • Hire beta testers for 2 to 3 dollars to drive feedback (Varun knows about it)
  • Make sure we are in the stock and investing category of finance for next time
  • Save: Rewrite the descriptions to include more ETF and mutual fund information
    • Save: Also include “morning star” so we rank against them
  • Save: Launch during DIG South and/or Buffett’s event: http://www.berkshirehathaway.com/meet01/2015meetinginfo.pdf

——————————————————————- Launch Plan ————————————————————————–

Soft Launch (India):

  • T-1 week:
    • Submit App to Apple Store, but don’t make it automatically available
    • Test that google analytics is working
  • Launch day:
    • Soft launch in India (only) and get Kuki and Varun’s friends to download it and add reviews
  • T+1 week:
    • Collect usability info
    • Tweak organic traction
    • Monitor viral loop
    • Monitor database capabilities

App Development Todo List [Black is for MVP launch]

  • Save: Competitor analysis (excel):
    • Save: Price, device compatibility, feature 1, feature 2, feature3, etc.
    • Save: Look at competitors reviews and chart what users say are good and bad about their products (values and pain points)
    • Save: Download and use each different investing app to test it out.
  • Save: Setup placeholder website and opt-in email list
  • Save: Construct a WikiWealth feedback email (30 mins)
  • Save: Setup Google analytics account for the app (1 hr)
  • Save: Supply information for the help section of the App (2 hrs)
  • Save: Figure out which data points (use SEO) to include in credibility features (2 hr)
  • Save: Send list of beta testers to Varun (30 mins)
    • Email Yvonne Jouffrault from LinkedIn about helping with the beta
    • Add Matt from Wela to the beta test
    • Add Mitch from Wela to do the beta test
  • Save: Develop a full blown marketing plan (timetable, expenses, objectives, status updates, etc.) (4 hrs)
  • Save: Internal advertising for the app on WikiWealth (1 hr)
  • Save: Redo App logo that looks good when shrunk down (1.5 hr)
  • Save: Use video to advertise the launch day
  • Save: Simple page on WikiWealth – Use online template (3 hrs)
  • Save: Supply information (and video) for the iTunes app page (5 hrs)
  • Save: Update the stock price and analysis (1 day)
  • Save: Make list of foreign stocks we can pull yahoo data on (5 hrs)
  • Save: Update all data in the WikiWealth data excel (1 day) in four different spreadsheets in the following format:
  • Save: Need a check box on the opening page before the app will open so no one sues us.
  • Save: Include “TM” after Wikiwealth to indicate a trade mark. (not that important)
  • Save: Get feedback from friends
  • Save: Get files to do beta and usability testing on phones
  • Save: Use test flight to conduct beta testing
  • Save: Get some people around the world to beta test the app
  • Save: Study server technology and explore cloud solutions
  • Save: Configure database to sync data points with the App
  • Save: Fix the bugs you’ve already found
  • Save: Setup google analytics into the app

Pre-Launch Work [Black is for MVP launch]

  • Save: Create a preview trailer (kuki)
  • Save: Create press kit: Include screen shots, app icons, press releases, etc. (David)
  • Save: Sit down with Charlie after Dec. 15th (Varun)
    • Save: Get on his schedule.
    • Save: Have him review everything about the launch.
  • Save: Get email signups on WikiWealth
    • Save: “Sign up for our Beta”
    • Save: Use Mailchimp. Call to action “My app is almost out – be the first to try it.”
  • Save: Weekly Facebook updates
  • Save: Shortlist forums to visit and interact with users

MVP Launch (US) [Black is for MVP launch]

  • T-4 week:
    • Save: Kuki: Create press kit: Include screen shots, app icons, press releases, etc.
    • Save: Varun: Contact investing blogs and see if we can post on launch day
    • Save: Varun: List investing forums we’ll post (popular stock screen shots) to on launch day
    • Save: Varun: Submit App to Apple Store, but don’t make it automatically available
    • Save: Team: Make sure all marketing (review sites and blogs) are in place!
  • T-2 week:
    • Save: Optimize for App store Info (David)
      • Save: Use brand and common terms: “WikiWealth – Value Investment 2.0
      • Save: Keywords: 100 characters in the keyword section.
      • Save: Description: Apple only show the first 2-3 lines, so make them count. Relay key message and popularity of the app … $2MM people a year use WikiWealth’s online version,…
    • Save: David: Optimize App Store Info, Graphics, Etc.
    • Save: Team: Sit down with Charlie for last min advice
    • Save: Varun: Get ranked on Reddit to be able to post latter
    • Save: Team: Pick day to launch. Choose either a Monday or Tuesday for business apps
  • Launch Day:
    • Save: Reach out to past customers and tell them that we implemented their feedback!
      • Save: Show what we did and ask if they could rate us and leave a review and give more feedback
    • Save: Turn on app suggestion drop down that Shane created for WikiWealth.com
    • Save: Email beta list and Coming Soon lists and let them know the app is available
      • Save: Ask them to either share how cool your app is Facebook or twitter or write a positive review at the apple store
    • Save: Utilize paid placements: http://blog.mobstac.com/2014/02/top-paid-channels-for-marketing-your-app/
    • Save: Kuki: Check that google analytics is working
    • Save: David: Post LinkedIn blog (1pm)
    • Save: David: Send email to all current members through Wikiwealth’s newsletter
    • Save: David: Change the WikiWealth home page with graphics, links, text, etc.
    • Save: Team: Change cover photos and write a message on all social media about the launch (1 pm)
    • Save: David: Post to all appropriate Goizueta Facebook groups and pages (2pm)
    • Save: Team: Send out messages to bloggers
    • Save: Reach out to GBS MBA page
    • Save: David: Post message to LinkedIn discussion boards after posting the LinkedIn blog (1pm)
    • Save: Varun: Post to professors.
    • Save: David: Send emails to all blogs that didn’t get back to me
    • Save: Post to Facebook and boost the post to a wider audience
    • Save: David: Respond to comments on LinkedIn group (1hr)
    • Save: Varun: Contact David Panton about raising capital and making investments
    • Save: Varun: Book a date to present to the portfolio class
    • Save: Varun: Added post to Hacker news (1 hr)
    • Save: Kuki: Reach out to journalist with a press kit (never done) (3 hrs)
    • Save: David: Change over home page ads to point to the new website (30 mins)
    • Save: David: Send texts / emails to influencers on Facebook, LinkedIn, and contact list (1 hr)
    • Save: David: Contact meet-up groups about the launch (1 hr)
    • Save: David: Send emails to past subscribers (1.5 hrs)
    • Save: Team: Publish something each day at 1pm
      • Save: Wednesday: Post some stats about the success of the launch
      • Save: Thursday: Sent out a case study of the app in action
      • Save: Friday: Thank you message to everyone who helped
    • Save: David: Contact app review sites (5 hrs)
    • Save: Team: Email friends and family about the launch and get high ratings from them (2 hrs)
    • Save: Team: Publish something each day at 1pm
      • Save: Wednesday: Post some stats about the success of the launch
      • Save: Thursday: Sent out a case study of the app in action
      • Save: Friday: Thank you message to everyone who helped
    • Begin ETF and mutual fund outreach
      • Create ETF section under current page
      • Find review sites and blogs that focus on ETFs (e.g. investorjunkie’s writeup)
  • T+1 week:
    • Email each blog and pitch them the app idea (send press kit)
      • Use technique that Kevin developed
      • Look on Kickstarter for similar apps and google who wrote about them
      • Look on Apple store for similar apps and google who wrote about them
    • Save: David: Develop an blog that can post about the news of the day and what the app says
    • Save: David: Follow up with all discussions on LinkedIn
    • Save: Post status update / campaign messages on Facebook
    • Save: Team: Send a thank you message on every place we asked for help
    • Save: Kuki: Reach out to investing podcasts (http://einvestingforbeginners.com/2013/04/12/top-investing-podcasts/)
  • Ongoing marketing efforts:
    • Save: David: Collect usability info,
    • Save: David: Tweak organic traction
    • Save: David: Monitor viral loop
    • Save: Kuki: Monitor database capabilities
    • Target individual organizations and explain to them that we have all their mutual funds in our template
      • This will generate large numbers of downloads for 401k valuations