Management Consultant (Senior), Capgemini Consulting
August 2013 – April 2016 (2+ years) | Greater Atlanta Area
Description: Capgemini Consulting offers functional expertise and industry knowledge with a global reach. Our goal is to help our clients grow and create value. Because one size does not fit all, our consultants have developed skills and expertise specific to your sector, so that we can stay relevant to your needs and understand your business issues.
Market Entry Strategy: Developed a dynamic, excel-based international business case model to rank foreign expansion opportunities based on population demographics, market size, product pricing, cost estimates, and capital investments for new dispensing machine technologies.
+ Analyzed the US market opportunity to aide in the development and reallocation of company resources to high value initiatives
+ The client used the model to harmonize global expansion strategies with an objective of exceeding the client’s internal hurdle rates
Financial Planning and Analysis (FP&A): Utilized Monte Carlo simulations (and VBA) to better fit an existing sales forecast model with the introduction of variable skewness
+ Fixed projection bias by introducing customizable scenarios with over 729 different forecasting outcomes based on historical data and input from plant directors
Organizational Rationalization: Analyzed issues surrounding the number and complexity of this client’s global P&L financial reporting systems. Efforts led to increase internal visibility of business capabilities and the better coordination of multiple business units
Post Merger Integration (PMI): Worked with a publicly-traded global industrial manufacturer to analyze and integrate acquisitions in Mexico and Italy as part of a strategy to boost economies of scale, increase company revenue, and reduce operational risks
Big Data: Produced a comprehensive data source library for a top 3, Global CPG. Interviewed 29 stakeholders, ran several workshops, and collected over 120 data sources for use by a data science team to make better marketing decisions
Vice President of Marketing, Charleston Photography Company
August 2012 – August 2015 (3 years) | Charleston, South Carolina Area
Description: Designed, developed, and implemented a digital marketing strategy that created four sub-brands – under the main photography studio brand name – that targeted specific high-end customer niches as a response to a competitive landscape with low entry barriers. Supported each brand with their own web identifies and marketing strategies. Used spend analysis to generate better advertising returns that highlight each brand’s unique competitive advantages.
Results: Doubled profits in 12 months. Significantly increasing conversion rates, market brand perception and revenue while decreasing marketing costs by 30% and website bounce rates by 20%. For one niche brand, revenue increased by 300%, web traffic by 50% and profits doubled in 12 months. Reach #1 Google website listing in 5 months.
+ Initiated a process excellence system that reduced employee costs by 40% by optimizing administrative tasks and streamlining the marketing process model.
+ Utilized a traditional marketing strategy to establish referral programs with wedding vendors to leverage our financial assets, increased ad spending to establish barriers to entry around advertising costs escalation, and reduced customer switching costs (churn) through service bundling.