Project Description

book-cover-tribesSubtitle: We Need You to Lead Us

By: Seth Godin


  • Takes only two things to turn a group into a tribe: Share interest and way to communicate.
  • A crowd is a tribe without a leader.
  • What’s the worst that could happen if you do something adventurous?
  • Aim to create something that critics will criticize. That way you know you are doing something right.
  • Keep your tribe tight as possible:
    • Meetup and craigslist.
    • Blog is nearly effortless tool to create your tribe.
  • If you aren’t uncomfortable as a leader, then you aren’t doing your job.
  • People follow a leader when lead where they already want to be led.
  • People don’t like to switch. To switch sides is to admit that we made a mistake.
  • Small price for being too early, but a huge penalty for being too late.
  • Really listening, then deciding and moving on is a great way to get people to support you.
  • Einstein said imagination is more important than knowledge.