Project Description
Chef Ahki is a client who make delicious, organic, vegan recipes. She has written several cook books and appeared on the Wendy Williams show. She is a celebrity chef who cooked for Lenny Kravitz, Bradley Cooper, Curtis Martin, COMMON, Waka Flocka, and Lee Daniels. See below for some of the digital marketing and business strategy work I did for her company:
Finished Tasks:
- Done: Setup google analytics
- Done: Log into Insta and see what’s happening
- Done: Log into Twitter and see what’s happening
Todo – Chef Ahki:
- Done: Get a higher resolution photo of your book covers. I need to fix the main page ASAP.
- Done: Spider diagram
- Done: Add Fulfillment book link
- Done: Consult biz/automated
- Done: Add Chef Ahki apron to estore
- Done: Bandwidth limits go daddy…?
- Done: New video updates
- Done: Update booking contact
- Done: Update bio
- Done: Show one sheet
- Done: Update blog change dates
- Done: Update images
- Done: Subscription/site comments
- Done: Constant Contact locked is major issue
Todo – David Durant:
- Done: Organize notes (30 mins)
- Done: Update strategy with new notes (30 mins)
- Done: Write information requests to Chef Ahki
- Done: Write the case study for Chef Ahki (1hr)
- Done: Organize all the blogs into the right categories
- Done: Setup the three pages with all the content and relevant products
- Done: Put Ahki’s passionate about information as the opening paragraphs for these sections
- Done: Erase the portfolio content since it’s redundant to the blogs
- Done: Link up the home pages
- Done: Put the shopping items in the side bar
- Done: Finish the slider
- Done: Finish the contacts page
- Done: See if Chef Ahki is interested in meeting with the Emory chef to design menus with him
- Done: Website Changes:
- Fail: Backup website
- Done: Desktop and mobile experience:
- Done: Tweak the website for any issues (2 hrs)
- Done: Fix logo spacing
- Done: Reduce number of super large photos
- Done: Make money:
- Fail: Erase pages that are distractions or not helping the brand and sales
- Done: Move the biggest money earners higher up the page
- Done: Make sure to highlight bookings on the contact page
- Done: She gets lots of them and she loves to do them
- Done: Ask the web developer to change the font back to the normal size
- Done: Reverse the CSS changes if possible
Website (mobile first):
- Done: General:
- Done: Need breadcrumbs. Can’t navigate back once I get there
- Done: Make it a mobile first experience!
- Done: Lower number of photos and reduce size of current crop
- Done: Three Top Bar links that lead to different blog experiences
- Fail: Space them out so mobile users can press them easily
- Done: Put the blog in the middle and a sidebar for shopping items
- Done: Space for three pieces of blog content.
- Done: COOK: Recipes, books, blog, videos,… all things cooking
- Done: LIVE: Weekly calendar of events (header image), Fibroid elimination & other diseases treatments, services
- Done: LOOK: hair, clothing, style
- Done: Position each like an online magazine. Have some content, have some things to purchase
- Fail: Space them out so mobile users can press them easily
- Done: Add webinars to her list of activities
- Done: First page 13 sec load? I greatly improved it by getting rid of a lot of the content. When we first the slider, it’ll load twice as fast. Your whole website is loading faster now that I deleted the footer and some content.
- Done: Add Garden Fist Image homepage: Send the image if you haven’t sent it already
- Done: Design issues:
- Done: Fix colors!
- Done: Fix fonts
- Done: Fix spacing
- Done: Fix borders
- Done: Footer:
- Done: Erase Facebook
- Done: Erase Instagram
- Done: Erase Shop Books section
- Done: Erase address (someone mail stuff to you?)
- Done: Fix mailing list reference
- Done: Move stay connected stuff to the top bar and add periscope
- Done: Add my name to the footer… Link to Davidtdurant.com, Business Developer, Consultant
- Done: Home Page Slider:
- Done: Only one great photo (lower resolution)
- Done: Edit Image
- Done: Title: “Your New Life Starts Today”
- Done: Subtitle: “…”
- Done: Move the top money earner to the left side of the page
- Done: Home Page
- Done: Erase book orders
- Done: Erase recipes section
- Done: Erase latest post
- Done: Erase latest videos
- Done: Erase pinterest
- Done: Erase parallax
- Done: Erase subscription
- Done: Erase events
- Done: Shorten titles for mobile phones
- Done: Descriptions under each book for SEO and separation in mobile experience
- Done: Shop (Shop-2): Move all content to the three tabs, then erase
- Done: Recipes: Move all content to the three tabs, then erase
- Done: Services: Move all content to the three tabs, then erase
- Done: Cart
- Done: About
- Done: Erase. It’s redundant to the home page once we put the bio on the home page.
- Done: Set redirects to the home page
- Done: Individual blogs: Categories and put back into the three pages
- Done: Checkout
- Done: Shop: Erase
- Done: New events: Put on the home page
- Done: Contact
- Done: Like skip said, utilize to explain what to contact Chef Ahki about
- Done: Put all of Chef Ahki’s social media picture buttons on this page
- Done: Blogs: Move all content to the three tabs, then erase
- Done: Media/photos: Move all content to individual blogs, then erase
- Done: Adjust prices of books and e-books to maximize profitability
- Fail: Try to do a bundled pricing for the e-book and paperback book
- Done: Fixup all shopping pages
- Done: Fix Main page
- Done: Fix All product pages
- Skip: Add new products for sale
- Done: Add two products to each blog page below the main content
- Done: Look at magazine examples for help
- Done: SEO (2 hrs)
- Done: Find all the keywords that I should be targeting
- Done: Fix titles
- Done: Fix google page description listing content
- Done: Maybe change titles to Healthy Looking, Healthy Living, Healthy Food
- Done: Images
- Done: Run scan of page speed and fix errors to optimize for mobile
- Done: Optimize page content with keywords
- Done: Post before pictures on Facebook and share the current link
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