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How I Got a 2,400% ROI and 16x Faster Home Sale Using Digital Marketing

By | January 6th, 2016|Case Study, Strategy|

I love finding areas where my skills can upend an antiquated process, like selling a house. In this so called “biggest investment of our lives”, I wanted to make sure I got the best possible result. My goal? Quick sale near my asking price. Here’s how I accomplished a sale 10 times faster than my [...]

How To Do a Real-World Product Test

By | November 9th, 2015|Strategy|

Each product is different, so the testing formula for each product will change as well. Before you even start the testing approach, make sure you know if your idea is any good. After that, you are all set to test it. Here’s how I test different types of products: Consumer Product or Service: consumer products [...]

Is Your New Startup Idea Any Good?

By | November 9th, 2015|Strategy|

Did you have a killer idea that you thought of in a dream, while talking to friends, or when working on a school assignment? Did you tell yourself that the idea would make you a millionaire? How long have you had this idea? Have you done anything with it? The Classic Way to Know if [...]

How to Write a Startup Pitch in Five Easy Steps

By | July 31st, 2012|Strategy|

What's a pitch? A 60 second speech about how someone intends to explain and sell their product. It's deceptively simple, but takes some mastery. Instructions: Don't spend more than 30 mins doing this exercise. You'll improve your pitch every time you read it and present it. At those times, you can refine your initial work. The [...]